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PRIVACY POLICY

Elera Yazılım ve Bilgi Teknolojileri Ltd. Şti. (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our qrcodeg.com website and services.

This policy complies with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

1. Data Controller

The data controller responsible for your personal information is:

Elera Yazılım ve Bilgi Teknolojileri Ltd. Şti.

  • Address: Yalvaç Sok. No:7 Kat:1 İçerenköy / Ataşehir / Istanbul, Turkey
  • Email: [email protected]

2. Personal Data We Collect

We collect and process the following categories of personal data:

Identity Information:

  • First name, last name

Contact Information:

  • Email address
  • Phone number

Technical and Usage Information:

  • IP address
  • Browser type and version
  • Device information
  • Usage data and log files
  • Cookie data
  • Account and login information

Financial Information:

  • Payment and billing information (when applicable)

User Content:

  • Data you enter to create QR codes
  • QR code analytics and performance metrics

3. How We Use Your Personal Data

We process your personal data for the following purposes:

  • To provide, maintain, and improve our services
  • To create and manage your account
  • To generate, manage, and track QR codes
  • To respond to your inquiries and provide customer support
  • To process payments and issue invoices
  • To improve user experience and service quality
  • To conduct statistical analysis and reporting
  • To send marketing communications (with your consent)
  • To comply with legal obligations
  • To prevent fraud and ensure security
  • To enforce our terms and conditions

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent: You have given clear consent for us to process your personal data for specific purposes (e.g., marketing communications)
  • Contract: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract
  • Legal Obligation: Processing is necessary to comply with legal obligations
  • Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided your rights do not override those interests

5. Data Sharing and Disclosure

We may share your personal data with the following parties:

Service Providers:

  • Hosting and server providers
  • Payment processors
  • Email service providers
  • Analytics providers
  • Security service providers

Legal Requirements:

  • Government authorities and regulators when required by law
  • Law enforcement agencies
  • Courts and legal advisors

Business Partners:

  • Authorized business and solution partners

We require all third parties to respect the security of your personal data and treat it in accordance with applicable law.

6. International Data Transfers

Your personal data may be transferred to and stored on servers located outside your country of residence, including countries that may not have equivalent data protection laws.

When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions by relevant authorities
  • Binding Corporate Rules
  • Other legally approved mechanisms

Our hosting services are provided through infrastructure providers that comply with international security standards.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods are determined based on:

  • The duration of our relationship with you
  • Legal obligations (e.g., tax records for 10 years)
  • Statute of limitations periods
  • Legal claims and defense requirements

When data is no longer needed, we will:

  • Delete it securely
  • Destroy it permanently
  • Anonymize it

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

  • SSL/TLS encryption for data transmission
  • Secure server infrastructure
  • Access controls and authentication systems
  • Regular security assessments and updates
  • Employee confidentiality agreements
  • Logging and monitoring systems
  • Data backup and recovery procedures

While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance user experience, analyze site performance, and deliver personalized content.

Types of Cookies We Use:

  • Essential Cookies: Required for website functionality
  • Performance Cookies: Help us understand how visitors use our site
  • Functionality Cookies: Remember your preferences
  • Marketing Cookies: Deliver relevant advertisements (with consent)

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality. For detailed information, please see our Cookie Policy.

10. Automated Decision-Making and Profiling

Our system automatically analyzes QR code usage statistics and performance metrics to:

  • Improve service quality
  • Enhance user experience
  • Detect technical issues
  • Generate analytics reports

These automated processes do not produce legal effects or significantly affect you. If you believe an automated decision has adversely affected you, you have the right to:

  • Request human intervention
  • Express your point of view
  • Challenge the decision

11. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children without parental or guardian consent.

If we become aware that we have collected personal data from a child without proper consent, we will take steps to delete that information promptly.

12. Marketing Communications

We will only send you marketing communications if you have:

  • Provided explicit consent, or
  • We have a legitimate interest (and you have not objected)

You can withdraw consent or opt out at any time by:

  • Clicking the “unsubscribe” link in any marketing email
  • Updating your communication preferences in account settings
  • Contacting us at [email protected]

13. Your Rights Under GDPR

Under the General Data Protection Regulation (GDPR), you have the following rights:

Right of Access: Request a copy of your personal data we hold

Right to Rectification: Request correction of inaccurate or incomplete data

Right to Erasure (Right to be Forgotten): Request deletion of your personal data in certain circumstances

Right to Restriction: Request limitation of processing in certain situations

Right to Data Portability: Receive your data in a structured, commonly used format

Right to Object: Object to processing based on legitimate interests or for direct marketing

Right to Withdraw Consent: Withdraw consent at any time (where processing is based on consent)

Right to Lodge a Complaint: File a complaint with your local data protection authority

14. How to Exercise Your Rights

To exercise any of your rights, please contact us using one of the following methods:

Email: [email protected]

Mail:

Elera Yazılım ve Bilgi Teknolojileri Ltd. Şti.
Yalvaç Sok. No:7 Kat:1
İçerenköy / Ataşehir / Istanbul, Turkey

Response Time:

  • We will respond to your request within 30 days
  • Requests are generally processed free of charge
  • We may charge a reasonable fee for excessive or repetitive requests

Verification: We may request additional information to verify your identity before processing your request.

15. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make material changes, we will:

  • Update the “Last Updated” date
  • Notify you via email or website notice
  • Obtain consent if required by law

We encourage you to review this Privacy Policy periodically. The current version is always available on our website.

17. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]

Address:
Elera Yazılım ve Bilgi Teknolojileri Ltd. Şti.
Yalvaç Sok. No:7 Kat:1
İçerenköy / Ataşehir / Istanbul, Turkey

Last Updated: January 01, 2026